We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. Joe Rogan, comedian and host of one of the most popular podcasts in the world, is taking his show to Spotify. Spotify said in a press release that Rogan retains creative control over his show. The company will also work with an ad agency to jointly sell ads against the program. Rogan said last year his show reached about million downloads a month.

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But after signing an exclusive deal with Spotify, that is what he may have become, marking a new era for podcasting in the process. Elon Musk smoking weed during a interview brought a lot of heat, for instance, as did Bernie Sanders appearing on the show in the midst of his presidential campaign, less than six months after conspiracy theorist Alex Jones was brought on for his second sit-down in as many years. Rogan announced the deal on 19 May, revealing his show would debut on Spotify in September, and become exclusive to the platform some point after that. Control of the player also allows Spotify to vary the advertising to the audience, again increasing revenue. The benefits are familiar web economics, and many see the transformation Spotify has in mind as mirroring the changes to the wider web that unfurled over the s. But Spotify has competition.
One of the most popular podcasts that Apple hosts, The Joe Rogan Experience JRE , has long been unavailable on Spotify, despite being one of the most-searched-for podcasts on that platform. That's due to change on September 1, when Joe Rogan's talk show will move to Spotify as part of a multi-year exclusive licensing deal, Spotify announced in a blog post. Spotify said that it'll become an exclusive "later this year. While past Spotify podcast efforts appeared to have been aimed at Apple, this one also seems to be directed toward YouTube. Joe Rogan is currently one of YouTube's most popular video podcasters, with 8. YouTube will retain Joe Rogan's channel, but it won't feature full podcast episodes going forward. Along with the audio podcasts, Spotify itself will feature JRE video content as "in-app vodcasts. The move is just part of a broader push from Spotify into the podcasts market. Apple wants to bring Zoom-like background replacement to 'Apple Glass'. Apple shares 'vertical' Damien Chazelle short film shot on iPhone 11 Pro.